Why should I convert my Facebook Profile to a Page and How?

Facebook Pages

If you have spent any time on Facebook you surely know the difference between Personal Profiles and Pages.

In case you don’t know the basic definition of a profile, it is a personal space on Facebook that you can share thoughts and events about your life with your friends.

A page on the other hand usually represents a Business, a Place, a Thing or anything that is not a person. Sure there are pages for high profile people and celebrities, but normally a person would just create a profile.

Facebook Pages

So by now most people that use Facebook know the difference, but yet I see all the time companies setting up personal profiles instead of a page.

Why they do this I don’t know! Lack of understanding of how the Facebook ecosystem works? I’m not sure.

Whatever the reason, you really don’t want to setup a profile for your business! Plain and simple your business needs a PAGE.

Why? Why do I need a page and not a profile?

  • You can have multiple admins of a page (think employees, management, etc) without sharing your login credentials to your personal profile.
  • People don’t need to ‘Friend‘ you, they can just simply ‘Like‘ your page.
    (Many people do not want to be a businesses friend, they just want to show their ‘Like’ for it. Also by asking for a ‘Friend’ request you are asking them to share their profile with you! I don’t want you to see my profile!!! That’s why I ‘Like’ pages, I can interact with them but they cannot see anything that is not public on my profile.)
  • People can ‘Share‘ your page!
    (This is a biggie for anyone that wants more fans.)
  • People can find your page easily in the search box.
  • All posts on pages are public so even people that don’t like your page can still read them.
    (This is good for getting new page likes.)
  • You can use Facebook Ads for your page to get new ‘Likes‘.
    (This could convert into new paying customers)
  • You can boost individual posts to get a better response to that particular post.
    (This is another type of pay-per-view ad but for individual posts, think sales or new products. It’s also pretty inexpensive for the exposure you get for that one post)
  • You get Facebook Insights which is an analytic display of all your fans and how your page is doing.
  • Last and most important -> It is a violation of the Facebook terms of service to use a personal account to represent something other than yourself.
    (This is a REAL BIGGIE! If Facebook decided to crack down, they can terminate the profile for your business and you will have no recourse.)

So with all these pluses and a BIG minus, why would you want a profile page for your business?

Hopefully by now you know the answer is you don’t!

So what do you do if you already setup a profile for your business and have a bunch of friends that you don’t want to lose? Keep reading and I will show you how to convert your Facebook profile into a Facebook page. And of course if you don’t want to attempt this yourself you can always hire me to do it for you. :)

There are a few things to know about converting your personal profile into a page.

  • When you convert your personal account to a Facebook Page, a business account will be created to manage your Page.
  • Facebook will transfer your current profile picture and then add all your friends and followers as people who like your Page.
  • Your profile account username will become the username for your new Page, and the name associated with your personal account will become your Page’s name.
    (If you want your Page to have a different name, consider creating a new one.)

No other content will be carried over to your new Page, so be sure to save any important content before beginning the conversion:

  1. Download your timeline information.
    (More information about downloading the file that contains all of your sent and received messages and all of the photos and videos you’ve uploaded to Facebook can be found here here.)
  2. If you created any groups under your profile you have to appoint a new group admin to any groups you manage. You’ll be unable to manage groups once the conversion begins.
  3. For full access to all page features, manage your new page from a personal account or add admin users to your Page.

When you’re ready, start converting your personal account to a Facebook Page here.

Once your conversion finishes you will still be able to log in from your original email address and password to manage that page, but I recommend logging in from your real personal account and manage it as an admin of the page.

I have converted several profiles to pages in the past and all goes pretty smooth. Just remember you WILL LOSE all content on the profile but you will keep all your friends as new fans.

It is worth doing this now instead of waiting, the longer you wait the more content you will lose and the greater chance you have of Facebook cracking down on an illegal profile.

Have you ever done a conversion? How did it go? Let me know in the comments below.

There is NO ATM PIN Number Reversal System!

Since yesterday I have seen this hoax once again being passed around Facebook.

Click to enlarge
Click to enlarge

The gist is this:

If you should ever be forced by a robber to withdraw money from an ATM, you can notify the police by entering your PIN in reverse. For example if your PIN is 1234 then you would put in 4321. The ATM recognizes that your PIN is backwards from the ATM card you placed in the machine. The machine will still give you the money you requested, but unknown to the robber, the police will be immediately dispatched to help you. This information was recently broadcast on TV and it states that it is seldom used because people don’t know it exists. Please pass this along to everyone possible.

While this sounds like a good idea it is NOT real.

Think about a pin that is not reversible, something like 6446.

Of course if this system was real banks would have to force everyone to re-establish their pin numbers so that a reversible pin could be established.

According to Wikipedia there is such technology available since 1986, however there has never been an implementation.

Of course Snopes has the disputing evidence too, but it seems that people just don’t take the time to research if something really is real before just passing it on.

Sorry if you were one to pass this hoax on.

Are there any other hoaxes that you see currently floating around the social web? Let me know in the comments below.


Does your Facebook Page have a Friendly URL?

Facebook Friendly URL - Username Setting Screen

So you created that great new Facebook page for your business or organization and you just started to get a bunch of ‘likes’. Now you want to share it with the world, through your blog, maybe Tweet about it, whatever way you share it you want it to be easy right?

Well, when you first create a page on Facebook you get assigned a very long and ugly URL something like:


That doesn’t look too appealing does it? Not to mention how could I ever remember that if I wanted to tell someone what the link is?

What if you could have a URL something like this:


What if I told you that you can?

It is simple to do and the only requirement is that you must have 25 people already ‘like’ your page. If you meet this requirement then go to:


From here you can not only set your Facebook Page Friendly URL but you can also set a username for your own profile so people don’t need to go to some long URL for your profile either.

So something like this:


Could now become something like this:


Much nicer don’t you think?

Anyway, go to https://www.facebook.com/username set your personal username for your profile if you haven’t already, and then under that area is a pull down menu to choose the page that you admin and want to create a friendly URL for.

Facebook Friendly URL - Username Setting Screen
Facebook Friendly URL - Username Setting Screen

Once you find your page you will get a box to enter a name for your friendly URL and then you click the ‘Check Availability” button to see if nobody else has already used that name. If nobody has then you are good to go after you read the instructions Facebook gives you about not being able to change the name after it is set.

So what do you think? Is it worth it to have a friendly URL or do you think it doesn’t really matter because everyone just clicks links now a days anyway?

Are you missing friends on Facebook? PART2

Since my last blog post about missing friends on Facebook was posted, Facebook has changed once again.

If you seem to be missing some of your friends status updates you need to go and fix your new subscribed setting.

Yes, even if you are friends with someone does not mean you see all of their posts and updates. (Sometimes that could be a good thing I guess.)

Either way to fix it is pretty simple although it will take a bit of time if you have a lot of friends.

The easiest way is to go to your own profile and then click on your friends list.

Once your friends list is displayed you need to hover over each friends name which brings up a box with their friends and two buttons, one button is your friends list button where you can assign your friend to a list and the other is the subscribed button.

When you are friends with someone you are automatically subscribed to them but Facebook has subscribed you to ‘Most Updates’ (at least that is what I have).

You should subscribe to ‘All Updates‘ if you don’t want to miss any of the posts your friends might make.

Of course this will now show you everything including games… :(

However you can control the games and other stuff in your news feed directly by clicking on the down arrow next to the post and clicking on ‘Hide all by (Game Name)’.

I hope this was helpful to you and if you have any tips, please share in the comments below.


Comment as yourself on Facebook Pages you admin

Facebook Pages

Facebook PagesToday I found a feature that I didn’t know existed. Yes me the Facebook guru didn’t know about a feature!

I have many pages on Facebook that I administer, some are mine some I help out with for others.

I have always stopped myself from commenting on pages that I admin for others because it appeared that the post was from the page and not from myself.

This could be a problem if I said something contradicting what the page was all about or if the owner of the page didn’t like what I had to say.

So today I posted a status on my personal profile directed at ‘Known issues on Facebook‘ that went like this:

Why can’t I have an option to comment on a page under my own name that I am and admin of and not appear as the page commenting? I thought the whole ‘Use FB as a page’ would solve these things? I have multiple admins on a page…

I was hoping to get an answer from Facebook but instead a friend of mine posted a comment that I could in fact post as myself.

What?! When did this happen I thought to myself.

So of course after I investigated I found the answer was right on the ‘Your Settings’ page of the page administration screen.

In the image below you will see how to set it so that you can comment as yourself and not as the page on any page you administer. All you have to do is uncheck the box!

Page Preference Settings
Page Preference Settings - Click to enlarge

I hope this helps you during your Facebook page administration tasks.

Such a simple thing that I overlooked, I am sure I am not the only one.